Saul Bass

Summary
-Saul Bass - 1920-96, American Graphic Designer and is most famous for his work in film and classic logo design.
-Best known for use of simple shapes and symbolism.
-Single dominant image stands alone to deliver a powerful message.
-Studied design at Art Student League.
-Became freelance Graphic Designer
-Posters had uncanny ability to capture the mood of film with simple shapes
-Shapes as well as type were often hand drawn.
-Sophisticated message.
-Hitchcock + Kubick
-Started out with posters, made over 60 title sequences
-Revolutionised: synopsis pictures, movie - intrigue viewer.
-Golden Arm - veins, syringes, drugs - unsettling
-West Side Story - abstract, simplistic - compliments music.
-Influenced Graphic Design - title sequences = artform 

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