Wednesday, 26 March 2014

Evaluation - Part 8 - Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

I think that the title sequence that my group and I have created has been successful in terms of originality; I don't feel like this title sequence has been made before for the genre we were creating for and that we steered away from the typical narrative and expected title sequence that everyone else has done. To improve I feel like the title sequence could have been longer if we were given more time, we could have included more photos and videos to show or connote zombies/ zombie culture. I also thought that the recording was successful; after trialing with a DSLR camera, then a screen recording via QuickTime and finally HyperCam (on PC), I feel like the quality improved dramatically. The font also improved dramatically and put across our message of typical teenagers rather than the zombie font used beforehand, the colouring for the font made the title sequence look less childish and put there for the sake of it.

Evaluation - Part 7 - What have you learnt about technologies from the process of constructing this product?

As a group, we made the key decision to use mobile phones over DSLR cameras to film parts of our title sequence, as it would be more realistic for the audience, as on Facebook and other social media websites we tend to see videos being recorded on mobile phones rather than cameras. This is due to the fact our target audience are students and can't really afford hundred pound cameras, but instead the cheaper alternative of a cross media converging item like a phone that has a camera and can contact friends on the go. This decision was made so that the audience could relate more to the protagonists.

We also decided to film on a computer, after filming a computer screen with a camera. We made this decision so that it would be easier for the audience to view what was on the screen and to also emphasise the fact that our protagonists are a part of the modern digital generation; therefore allowing our target audience to relate more to the protagonists. The clarity of the screen made it simpler for the audience to read the screen and also made it less documentary like (like Catfish) and more of a Comedy/Thriller. Through this process, I have learnt that there a variety of ways to shoot; and it doesn't have to be on a DSLR camera.

Evaluation - Part 6 - How did you attract your audience?

Our target audience is 18-25 year olds and I think our media product did reach this target audience. When creating our audience profiling, we included things that the audience would like, such as; social media websites (facebook), Zombies, the protagonists are a similar age to the audience, socialising with friends, comedy elements and TV shows and films.

Our peers gave feedback to our title sequence. The elements that they thought worked well were: the idea of the title sequence being on facebook; choice of music; narrative; comedy elements; footage and pace of shots.

According to our audience feedback, our least successful part of production is the connotation of zombies; our audience wanted to see zombie action. This is what I wanted to achieve because it starts the audience asking questions; 'where are the zombies in a zombie movie?' and makes them want to watch the film more.

Some of our feedback complained about the choice of soundtrack; this could be improved by finding a song with lyrics that connotate zombies.

Evaluation Part 5 - How does your media product represent particular social group?

Evaluation - Part 4 - In what ways does your media product use, develop or challenge forms and conventions of real media products?