Our target audience is 18-25 year olds and I think our media product did reach this target audience. When creating our audience profiling, we included things that the audience would like, such as; social media websites (facebook), Zombies, the protagonists are a similar age to the audience, socialising with friends, comedy elements and TV shows and films.
Our peers gave feedback to our title sequence. The elements that they thought worked well were: the idea of the title sequence being on facebook; choice of music; narrative; comedy elements; footage and pace of shots.
According to our audience feedback, our least successful part of production is the connotation of zombies; our audience wanted to see zombie action. This is what I wanted to achieve because it starts the audience asking questions; 'where are the zombies in a zombie movie?' and makes them want to watch the film more.
Some of our feedback complained about the choice of soundtrack; this could be improved by finding a song with lyrics that connotate zombies.
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